jump to michaelpenneystyle.com
RSS Feed
  1. Sweet Violet Spring Sale May 8th-9th!

    May 6, 2015 by michaelpenneystyle

    It’s going to be a gorgeous Spring weekend in Historic Downtown Whitby and things are looking even brighter because…

    Screen Shot 2015-05-04 at 9.20.37 PMWe’re making room for new stock and clearing out vintage and designer goods Friday and Saturday May 8th-9th


    Doors Open at 10 am Friday!


    These amazing deals won’t last long!


    Pehr Totes 30% off!


    Baby Clothing 30% off!

    Screen Shot 2015-05-04 at 9.27.53 PM

    Select Bedding 30-50% off!

    Screen Shot 2015-05-04 at 9.29.45 PMSelect Kids Toys and Gifts 30% off!


    Designer Art Prints 30% off!

    Rifle-Paper-CoVintage Accessories Priced To Move!

    Screen Shot 2015-05-04 at 9.31.56 PMJennylind Floor Models!

    Screen Shot 2015-05-04 at 9.33.10 PM

    Yummy Goodies and much more! 

    Don’t wait – get to Sweet Violet in Downtown Whitby and SAVE!

  2. Painting Updates At The New Penney & Company Store

    May 5, 2015 by michaelpenneystyle

    If you’re not on instagram, I apologize – you’re missing some of the fun!

    It’s a much more instant way for me to update you on the goings-on around Penney & Company and Sweet Violet and something I can do on the go rather than finding the time to compose a proper blog.  Of course I want to include you all so here are some recent updates showing the progress of the new Penney & Company on Dundas Street in Historic Downtown Whitby

    Last Friday my friend Aleks and I started painting in earnest at about 10:30 am…the old colour was nice but not exactly ‘us‘.

    Screen Shot 2015-05-05 at 8.32.46 AM

    Armed with inspiration from nature like these gorgeous blue/green eggs along with their khaki green siblings, I dreamt up a fresh and unusual colour scheme.  The sun was shining and the clock was ticking!
    Screen Shot 2015-05-05 at 8.34.31 AM

    And here comes the colour!

    Screen Shot 2015-05-05 at 8.33.16 AM

    Definitely statement-making wouldn’t you say?  It seemed that every passer-by and customer wanted to chat about our new colour – things weren’t going as quickly as I wanted.  Come on Aleks, we can do it!  As the sun was setting we finished painting the main body colour across the entire facade.  I even risked my neck climbing all the way up to the tippy top.  It probably doesn’t look very high in these shots, but believe me it was!


    Screen Shot 2015-05-05 at 8.33.49 AM



    And on Saturday Aleks and I banged out the rest of the details – the khaki coloured door, the white French-inspired window boxes and the darker accent panel where the large gold PENNEY & COMPANY letters will fit perfectly.  They’re supposed to be installed next week.


    Screen Shot 2015-05-05 at 8.34.11 AM


    Now for some fresh flowers and greenery and our finished sign up above.  I’d say it’s looking pretty Penney-ified!  Stop by Downtown Whitby and take a look for yourself!

    Penney & Company 114 Dundas Street West Whitby

  3. Shop for Mom in Downtown Whitby!

    May 2, 2015 by michaelpenneystyle

    Next weekend Heather from Peaches Gift Boutique and several other Downtown Whitby shops will be hosting a Bloomin’ Marvellous Mother’s Day with special offers to treat your mom.

    Get outside and support your community and it’s local shops – especially as downtown has been hit so hard recently with the fire.  Hope to see you there!


    Screen Shot 2015-05-02 at 7.38.00 AM

  4. Jewels For MS at Penney & Company TONIGHT!

    April 28, 2015 by michaelpenneystyle

    Don’t forget to shop for a good cause tonight at our brand new location 114 Dundas Street West in Historic Downtown Whitby!

    We’re getting ready for a fun night of Stella & Dot Jewelry, Jamberry Nails and Arbonne Skin Care plus LIVE music, goodies and more!  Jewels for MS is an annual event at Penney & Co benefiting the MS Society and is so much fun.

    See you all soon as we shop to fight Multiple Sclerosis right here in our community!




    Screen Shot 2015-04-28 at 3.42.01 PM

    Some photos of last year’s bash…






    Screen Shot 2015-04-28 at 3.29.41 PM

    Screen Shot 2015-04-28 at 3.29.50 PM


  5. Fusion Mineral Paint : Penney & Company Collection Launches!

    April 24, 2015 by michaelpenneystyle

    I’m so thrilled, excited and proud to announce that the Penney & Company Collection for Fusion Mineral Paint will launch this Saturday April 25th 2015!

    It’s been a wonderful experience working with Fusion and their amazing line of furniture paints that make it so fun and easy to transform your furniture with colour!  Together we created seven new colours for the line – a mix of soft, vintage-inspired colours and trusty neutrals to help bring warmth and style to your home.



    So get out to your nearest Fusion Mineral Paint retailer (including Penney & Company in Whitby!) and pick up a pint of this amazing product that’s so easy to use, it’s sure to make you smile!  The Fusion Mineral Paint Penney & Company Collection is available this weekend!

    Since I know you’re dying to see these BRAND NEW designer colours, here’s an exclusive sneak peek!















    To find a Fusion Mineral Paint retailer click here.


  6. Join us for Jewels for MS on Tuesday, April 28!

    April 17, 2015 by michaelpenneystyle


    Hope to see you there!

  7. Gabriella Kiss + Gael Towey = Inspiration

    April 14, 2015 by michaelpenneystyle

    I came across this wonderful video series a while ago created by former Martha Stewart Living bigwig Gael Towey (basically the person behind the whole aesthetic I so adore) and had a wonderful time watching this particular one (on Gabriella Kiss) this morning.

    With Violet perched on my lap engrossed, I couldn’t help but hope that this portrait of a true artist was sinking into her soul a little.

    Gabriella Kiss' Studio

    Gabriella Kiss’ Studio

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    If you’d like to stir your inner creator, watch this Gael Towey video here:

    Screen Shot 2015-04-14 at 8.22.34 AM

  8. Penney & Company Re-Opening Saturday April 11th

    April 9, 2015 by michaelpenneystyle

    Screen Shot 2015-04-08 at 8.20.05 PM


    That’s right, we’re finally going to re-open Penney & Company in our brand new location at 114 Dundas Street West in Historic Downtown Whitby!  We’re so thrilled about our new space, new pieces, and new location in the heart of Old Whitby that we just can’t contain it any longer!

    Drop by  for the ‘soft launch’ of the NEW Penney & Company in Whitby this SATURDAY APRIL 11th 2015 at 11 am.

    There is parking at the rear of the building accessed from Elm Street (which runs West from Brock Street) as well as street parking and several municipal lots at 50 cents per hour.

    Look for details of a grand opening THIS SPRING as we get ready to kick off an exciting Spring/Summer season in Historic Downtown Whitby!

  9. Setting An Easter Table With Marilyn Denis

    April 3, 2015 by michaelpenneystyle

    With only two days until Easter, here are a few timely tips for how to create a fun and festive table for your family gathering this year!  These ideas are simple, inexpensive and pack a punch.

    Marilyn and I had a blast setting this table together today on CTV’s Marilyn Denis Show.  Try one little idea or all of them and Happy Easter!







    Screen Shot 2015-04-02 at 7.54.57 PM

  10. Michael & Marilyn Denis Easter Table

    April 2, 2015 by michaelpenneystyle

    I’m just heading out on the road to 299 Queen Street West in Toronto to rehearse and film a new decorating segment LIVE on CTV’s Marilyn Denis Show.  This time we’re talking fresh spring colours and lots of cheerful Easter table decorating ideas.

    Hope you can tune in today to CTV at 10 am EST or watch on Marilyn.ca afterwards!