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  1. Penney & Co. is moving!

    March 17, 2015 by michaelpenneystyle

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    Penney & Co. will be officially closed as of Wednesday, March 18, so we can continue to move and prep for the opening of our new location. We are working hard to have the new Penney & Co., located at 114 Dundas Street West in Whitby, ready to shop by early April. For pertinent inquires, please email Michael Penney at michaelpenney8@gmail.com.

    We sincerely thank you for your patience, we can’t wait for you to see the new and improved store!

  2. NEW At Sweet Violet!

    March 14, 2015 by michaelpenneystyle

    With so many new and exciting items at Sweet Violet in Downtown Whitby you’ll feel spoiled for choice.

    It really is the place to find unique decor, toys and gifts for the little ones in your life.  And its the place to find inspiration for a creative better-than-big-box bedroom that your kids will love and will ignite their imaginations.

    If you haven’t been in a while, be sure to get out in the sunshine and stop in for a peek – you won’t be sorry!

    NEW at Sweet Violet

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    Prices and inventory information available through Sweet Violet at 124 Brock Street Whitby 905 493 7300.  Call today!

  3. Is it Spring yet?

    March 4, 2015 by michaelpenneystyle

    There still might be snow on the ground, but Spring has definitely sprung at Penney & Co. From bunny figurines, to pastel candle sticks, and adorable little chicks, we have you covered for Easter and Spring festivities alike!


    Bunny salt and pepper shakers, $7/set.


    Decorative chicks, $4 each.


    Egg cups, $6 each; Pink candle sticks, $2.50 each; Clear candle stick holders, $10 each; Rabbit figurine, $9 each.


    Vintage English China, $36/set; Rattan placemats, $8 each.

    Visit Penney & Co. at 303 Mary Street East in Whitby, or give us a call at 905-493-7300.

  4. Charming Vintage Finds For Children’s Rooms from Sweet Violet

    March 3, 2015 by michaelpenneystyle

    Spring is around the corner (at least that’s what I’m telling myself!!) and I think you’ll agree it’s the perfect time to spruce up a child’s bedroom with fun fresh finds at Sweet Violet.

    We’ve been busy beavers working on new pieces with charm and character to spare!  Think painted dressers and night stands in soft blues, green and pinks.  And why not try a vintage lamp with a cheerful floral shade to add  quirky whimsical flair to her space?

    With so many new goodies to choose from, it’s high time you visited Sweet Violet and said hello!  We’ll be happy to see you!


    Vintage pink lamp, $45.


    Vintage green lamp with flower shade, $42.


    Vintage blue lamps, $75/pair.


    Vintage white lamps with flower shades, $89/pair; Small vintage white lamp with button-trim shade, $32; and painted (in Fusion Inglenook) night stand, $140.


    Vintage lilac lamps, $45/pair.


    Vintage turquoise lamp, $39; Small vintage pink lamp, $42; Large vintage pink lamp, $42; Painted night stand (in Fusion Inglenook), $39.99; Painted dresser (in Fusion Upper Canada), $125.

    Visit Sweet Violet at 124 Brock Street South in Whitby, or give us a call at 905-493-8900.

  5. Fusion Paint On The Marilyn Denis Show!

    February 24, 2015 by michaelpenneystyle

    Yesterday I hope you caught my latest segment on CTV’s Marilyn Denis Show where Marilyn and I demonstrated how easy it is use Fusion Furniture Paint.  Yes, you can skip much of the prep (including primer) and with a light scrub up, you’re ready to paint and transform granny’s old junk into pure treasure!

    If you did miss the segment, you can watch it here – look to see the dramatic before and after of this tired old piece! And don’t forget Penney & Company carries Fusion!  With Pineapple Street and Penney & Co amalgamating together,  it’s our main Penney & Co location where you’ll find the paint from now on.  So go ahead and get painting!


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  6. New! Gorgeous Coach-Style Lanterns

    February 18, 2015 by michaelpenneystyle

    How handsome are these new Coach Lanterns at Penney & Co.? Made of metal, wood and glass, these stately decorative pieces are sure to make a statement (recently marked down from $110 to $95 each for the largest, and $54 for the medium).




  7. Breakfast In Bed On The Marilyn Denis Show

    February 9, 2015 by michaelpenneystyle

    It was another early morning drive from Oshawa to downtown Toronto to CTV’s Marilyn Denis Show where we chatted all about Valentine’s Day, cute DIY’s and I served her breakfast in bed!  Check out the video and see the beautiful Penney & Co and Sweet Violet items on display!

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    Bedding from Sweet Violet and furniture and lighting from Penney & Company in Whitby.




  8. New decorative pillows at Sweet Violet

    February 4, 2015 by michaelpenneystyle

    We hope you were as excited as us over the new ticking pillow shams we recently received, because we have even more gorgeous ticking at Sweet Violet, this time in accent pillows. These decorative pieces are $40 each and come in an array of fresh colours. Also, be sure to inquire about our new ticking bed skirts (in Twin, Queen and Crib)!




    Visit Sweet Violet at 124 Brock Street South in Whitby, or give us a call at 905-493-8900.

  9. Pineapple Street Store Available

    February 3, 2015 by michaelpenneystyle

    Not that I want this to come across as a classified ad but I do have a soft spot for 125 Brock Street South in Downtown Whitby.

    It’s such a charming little spot with its historic exposed brick and high ceilings.  The little display windows and cute facade.  Ahh!  I’ll be sad to have to move Pineapple Street to the bigger location.  So you see, I’d love to see it go to a good new owner and that is why I’ll post this here.


    If you or someone you know is sitting on the fence, wondering about becoming a small business owner or relocating from a home-based business to a real store front, please do consider this spot.  A lot of the work has been done (mostly exposing the brick!) and it wouldn’t take much to make it yours.

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    Downtown Whitby has so much potential and exciting things are happening!

    In the 3 years I’ve had my business I’ve seen a huge change in the area and felt lots of local support from customers who appreciate unique independent shops and want to escape the malls and plazas that make up this town.  If we work together, we will see a big change happen in the area and Historic Downtown Whitby will become all it can be!

    If you’re interested in talking numbers or just want to ask some basic questions about how it all works, feel free to drop me a line at michaelpenney8@gmail.com

    Go on, make your dream a reality!

  10. Exciting News – We’re Growing!

    February 3, 2015 by michaelpenneystyle

    Well, we’re at it again!  

    As many of you know, Penney & Co began nearly 3 years ago in a tiny spot on Brock Street in Historic Downtown Whitby.  After 6 months, we’d outgrown our space and moved to Mary Street.  A while later, when our Mary Street location was feeling cramped, we opened Sweet Violet and Pineapple Street back in downtown proper to house our bedding, children’s items and accessories.

    Along the way we’ve transformed some local Whitby eyesores into something special.  We’ve been part of a movement that’s changing our Historic Downtown and encouraging people to shop local and independent when possible.

    124 Brock in 2012 before we got our hands on it!

    124 Brock in 2012 before we got our hands on it!

    Penney & Co on it's opening day

    Penney & Co on it’s opening day

    The same space when it once it opened as Sweet Violet

    The same space once it opened as Sweet Violet

    Our Mary Street Store the day I saw it...yikes!

    Our Mary Street Store the day I saw it…yikes!

    Blanketed in snow last winter as Penney & Company

    Blanketed in snow last winter as Penney & Company

    Another Downtown Whitby shop that had seen better days...

    Another Downtown Whitby shop that had seen better days…

    With a little TLC, this old store has shone as Pineapple Street

    With a little TLC, this old store has shone as Pineapple Street

    Now, as I said, we’re back at it.

    This next chapter in Penney & Company’s history is bound to be the most thrilling yet!  We’re returning to the streets of Historic Downtown Whitby proper, as I always intended.  We’ve finally found a larger space right at the four corners (Brock and Dundas) that actually has parking in the rear!  Work has already begun on the space and soon we’ll be brightening up this old block and hopefully continuing the transformation of our downtown.

    Dundas Street West, Whitby

    Dundas Street West, Whitby

    In case you didn’t know, Mint Floral has already signed on to transform the former Sinful Inflictions tattoo parlour pictured above.  Yes, with a whole lot of work, sacrifice and community support, we’ll turn this area around!  And we’re also lucky to be near Downtown stalwarts Lafontaine.

    The new space may look small from the outside but in fact its quite large.  So large that we have room to fit both Penney & Company and Pineapple Street in one location!  We hope this will be an exciting change for our shoppers and we’re thrilled to be bringing all that Penney & Company has to offer to Downtown Whitby!

    We will be moving Pineapple Street from it’s current location at 125 Brock Street South to our new Dundas Street store so that means this space will soon be available.  If you or anyone you know is itching for the chance to join the transformation of Downtown Whitby and is looking for a location, please don’t hesitate to contact me at michaelpenney8@gmail.com for more information.  It’s a large open space with exposed brick and lots of potential.

    Here’s to an exciting new chapter for Penney & Company, Pineapple Street and Downtown Whitby!