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  1. Fusion Penney & Company Collection Coming Soon!

    March 24, 2015 by michaelpenneystyle

    I’m so thrilled to officially announce that in the very near future we will debut an exciting new collection of colours for Fusion Mineral Paint!  Fusion is an amazing Canadian family-owned product sold across Canada, the United States, Europe and even Australia and I’m honoured to partner with them to share in my love of colour and painted pieces.


    At a recent Toronto Fusion Mineral Paint training course and retreat, the brand new Penney & Company Collection was unveiled to Fusion merchants and the response was great!  It’s been such an adventure creating and tweaking this deeply personal palette of colours that I hope you will bring into your homes and lives.

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    Look for The Fusion Mineral Paint Penney & Company Collection in stores (including Penney & Company in Whitby) very soon!

    To learn more about the line or Fusion Mineral Paint visit fusionmineralpaint.com today!


  2. Penney & Co. is moving!

    March 17, 2015 by michaelpenneystyle

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    Penney & Co. will be officially closed as of Wednesday, March 18, so we can continue to move and prep for the opening of our new location. We are working hard to have the new Penney & Co., located at 114 Dundas Street West in Whitby, ready to shop by early April. For pertinent inquires, please email Michael Penney at michaelpenney8@gmail.com.

    We sincerely thank you for your patience, we can’t wait for you to see the new and improved store!

  3. NEW At Sweet Violet!

    March 14, 2015 by michaelpenneystyle

    With so many new and exciting items at Sweet Violet in Downtown Whitby you’ll feel spoiled for choice.

    It really is the place to find unique decor, toys and gifts for the little ones in your life.  And its the place to find inspiration for a creative better-than-big-box bedroom that your kids will love and will ignite their imaginations.

    If you haven’t been in a while, be sure to get out in the sunshine and stop in for a peek – you won’t be sorry!

    NEW at Sweet Violet

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    Prices and inventory information available through Sweet Violet at 124 Brock Street Whitby 905 493 7300.  Call today!

  4. Is it Spring yet?

    March 4, 2015 by michaelpenneystyle

    There still might be snow on the ground, but Spring has definitely sprung at Penney & Co. From bunny figurines, to pastel candle sticks, and adorable little chicks, we have you covered for Easter and Spring festivities alike!


    Bunny salt and pepper shakers, $7/set.


    Decorative chicks, $4 each.


    Egg cups, $6 each; Pink candle sticks, $2.50 each; Clear candle stick holders, $10 each; Rabbit figurine, $9 each.


    Vintage English China, $36/set; Rattan placemats, $8 each.

    Visit Penney & Co. at 303 Mary Street East in Whitby, or give us a call at 905-493-7300.

  5. Charming Vintage Finds For Children’s Rooms from Sweet Violet

    March 3, 2015 by michaelpenneystyle

    Spring is around the corner (at least that’s what I’m telling myself!!) and I think you’ll agree it’s the perfect time to spruce up a child’s bedroom with fun fresh finds at Sweet Violet.

    We’ve been busy beavers working on new pieces with charm and character to spare!  Think painted dressers and night stands in soft blues, green and pinks.  And why not try a vintage lamp with a cheerful floral shade to add  quirky whimsical flair to her space?

    With so many new goodies to choose from, it’s high time you visited Sweet Violet and said hello!  We’ll be happy to see you!


    Vintage pink lamp, $45.


    Vintage green lamp with flower shade, $42.


    Vintage blue lamps, $75/pair.


    Vintage white lamps with flower shades, $89/pair; Small vintage white lamp with button-trim shade, $32; and painted (in Fusion Inglenook) night stand, $140.


    Vintage lilac lamps, $45/pair.


    Vintage turquoise lamp, $39; Small vintage pink lamp, $42; Large vintage pink lamp, $42; Painted night stand (in Fusion Inglenook), $39.99; Painted dresser (in Fusion Upper Canada), $125.

    Visit Sweet Violet at 124 Brock Street South in Whitby, or give us a call at 905-493-8900.

  6. Fusion Paint On The Marilyn Denis Show!

    February 24, 2015 by michaelpenneystyle

    Yesterday I hope you caught my latest segment on CTV’s Marilyn Denis Show where Marilyn and I demonstrated how easy it is use Fusion Furniture Paint.  Yes, you can skip much of the prep (including primer) and with a light scrub up, you’re ready to paint and transform granny’s old junk into pure treasure!

    If you did miss the segment, you can watch it here – look to see the dramatic before and after of this tired old piece! And don’t forget Penney & Company carries Fusion!  With Pineapple Street and Penney & Co amalgamating together,  it’s our main Penney & Co location where you’ll find the paint from now on.  So go ahead and get painting!


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  7. New! Gorgeous Coach-Style Lanterns

    February 18, 2015 by michaelpenneystyle

    How handsome are these new Coach Lanterns at Penney & Co.? Made of metal, wood and glass, these stately decorative pieces are sure to make a statement (recently marked down from $110 to $95 each for the largest, and $54 for the medium).




  8. Breakfast In Bed On The Marilyn Denis Show

    February 9, 2015 by michaelpenneystyle

    It was another early morning drive from Oshawa to downtown Toronto to CTV’s Marilyn Denis Show where we chatted all about Valentine’s Day, cute DIY’s and I served her breakfast in bed!  Check out the video and see the beautiful Penney & Co and Sweet Violet items on display!

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    Bedding from Sweet Violet and furniture and lighting from Penney & Company in Whitby.




  9. New decorative pillows at Sweet Violet

    February 4, 2015 by michaelpenneystyle

    We hope you were as excited as us over the new ticking pillow shams we recently received, because we have even more gorgeous ticking at Sweet Violet, this time in accent pillows. These decorative pieces are $40 each and come in an array of fresh colours. Also, be sure to inquire about our new ticking bed skirts (in Twin, Queen and Crib)!




    Visit Sweet Violet at 124 Brock Street South in Whitby, or give us a call at 905-493-8900.

  10. Pineapple Street Store Available

    February 3, 2015 by michaelpenneystyle

    Not that I want this to come across as a classified ad but I do have a soft spot for 125 Brock Street South in Downtown Whitby.

    It’s such a charming little spot with its historic exposed brick and high ceilings.  The little display windows and cute facade.  Ahh!  I’ll be sad to have to move Pineapple Street to the bigger location.  So you see, I’d love to see it go to a good new owner and that is why I’ll post this here.


    If you or someone you know is sitting on the fence, wondering about becoming a small business owner or relocating from a home-based business to a real store front, please do consider this spot.  A lot of the work has been done (mostly exposing the brick!) and it wouldn’t take much to make it yours.

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    Downtown Whitby has so much potential and exciting things are happening!

    In the 3 years I’ve had my business I’ve seen a huge change in the area and felt lots of local support from customers who appreciate unique independent shops and want to escape the malls and plazas that make up this town.  If we work together, we will see a big change happen in the area and Historic Downtown Whitby will become all it can be!

    If you’re interested in talking numbers or just want to ask some basic questions about how it all works, feel free to drop me a line at michaelpenney8@gmail.com

    Go on, make your dream a reality!