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  1. NEW! At Pineapple Street!

    July 5, 2014 by michaelpenneystyle

    Check out today’s finds at Pineapple Street in Downtown Whitby!

    Pale blue antique dressers and marble topped end tables and new accessories oh my!  Come and snap ‘em up!

    New!  At Pineapple Street!

    New! At Pineapple Street!

    New at Pineapple Street!

    New at Pineapple Street!

  2. Shop Late! Shop Local! Pop Up Shop Looking Great!

    July 3, 2014 by michaelpenneystyle

    Ummmm…how great does this shop look?

    This is the work of ONE DAY people!  That’s talent!  And they’re hoping to share it with you so come meet our many friends downtown tonight!  6-9 pm – don’t miss it!








  3. Getting Party Ready! Shop Late! Shop Local Tonight!

    July 3, 2014 by michaelpenneystyle

    Well today’s the day!  We’re throwing open our doors a little later tonight in Historic Downtown Whitby!  From 6-9pm we’ll have all kinds of fun and festivities, not to mention later hours to allow for all you commuters to get into the shops (I know you’re dying to!).

    Our little Pop Up Shops are even taking shape!  Creating a charming store front in one day?  No problem!  Melanie and Leslie are working hard…



    The furniture starts arriving...!

    The furniture starts arriving…!




    And you can’t throw a party without balloons!  Look for these prettying up Brock Street tonight!  See you all soon for sales, raffles, goodies even live music!

  4. Local Shopping Night Pop Ups!

    July 2, 2014 by michaelpenneystyle

    Did you know we will have even more wonderful and unique shops on Brock Street tomorrow night than usual?

    It’s true we’ll have TWO pop up shops to showcase local talent and design!

    First, we have Mint Floral Co.  Laurel’s designs are fresh and casual and oh-so-lovely!


    Mint Floral Co.



    Mint Floral Co.



    Mint Floral Co.


    And we also have Mango Reclaimed setting up  a beautiful pop up shop in partnership with local design firm The Inspiration Nest!  Two big reasons for you to swing by our Shop Late!  Shop Local Event tomorrow night from 6-9pm in Downtown Whitby!

    Mango Reclaimed

    Mango Reclaimed

    Mango Reclaimed

    Mango Reclaimed

    Mango Reclaimed

    Mango Reclaimed

    The Inspiration Nest

    The Inspiration Nest

    The Inspiration Nest

    The Inspiration Nest

  5. Shop Late! Shop Local! Shop Downtown Whitby Tomorrow Night!

    July 2, 2014 by michaelpenneystyle

    With a shortened week it’s easy to forget what day it is so this is a reminder that our exciting Shop Late, Shop Local Event is happening TOMORROW EVENING along Brock Street in Historic Downtown Whitby!

    The festivities kick off at 6pm and last until 9pm with over a dozen unique boutiques throwing open their doors to welcome you!

    Screen Shot 2014-06-20 at 8.14.40 AM

    We’ve even got some exciting newcomers to the street!  Yes not usually found on Brock Street, we’ve got two exciting Pop Up Shops happening just for the event!

    Mint Floral Co and Mango Reclaimed will be setting up shop for the evening, so let’s give them a warm reception!  I promise you’ll be glad you did!

    It’s summer and our downtown is transforming – what better time to get out and support our local community?

  6. Happy Canada Day!

    June 28, 2014 by michaelpenneystyle

    Happy Birthday Canada!  It’s time to celebrate!

    This year you can do it in style with these beautiful Canadiana accessories from Pineapple Street!  They’re also a great gift to take with you to someone’s cottage!


  7. Flower Class Postponed Until July 12th

    June 27, 2014 by michaelpenneystyle

    Due to popular demand, Laurel and I have decided to move the Flower Arranging 101 Class at Pineapple Street back a little – to July 12th at 10 am.  There are lots of you who want to attend this weekend but are away because of Canada Day.  We hear you and we want you to come!  So we’re moving the date and hope to see you then!

    In case you were in the same boat, feel free to RSVP for the new date (July 12th) at mintfloralco@gmail.com

    Happy Weekend Everyone!


  8. Don’t Forget to Register for Saturday’s Flower Arranging Class!

    June 25, 2014 by michaelpenneystyle

    I don’t know about you but I’m super excited about the first ever Pineapple Street Flower Arranging Class coming up THIS SATURDAY morning at 10am!

    We’ll be led by the lovely and talented Laurel Munro of Whitby’s Mint Floral Co. as she teaches us how to create those effortless-looking bouquets and arrangements!  Can’t wait to be surrounded by all of those fresh flowers for the morning!

    mint floral co

    mint floral co

    Last year we had a similar event at Penney & Co led by Alison Westlake of Toronto’s Coriander Girl and it was so much fun!  Be sure to register today by calling Pineapple Street at 905 493 8800 or emailing mintfloralco@gmail.com!







  9. Our Stores In Chatelaine!

    June 25, 2014 by michaelpenneystyle

    Have you picked up your copy of Chatelaine lately?

    Be sure to check out their funny and summery story called Cottage Chic.  It features a truck load of items from Penney & Co, Sweet Violet and Pineapple Street!  And I’m not kidding – they came with a truck!

    It also features some items from Downtown Whitby boutique, Rural Reclaiming!  So proud.


    Whitby-20140624-00634Those are some gorgeous Penney & Company cushions and throws I see on that daybed (the moroccan rug too!).  And I’d know that Penney & Co wicker chair anywhere (looks great piled high with quilts from Sweet Violet).  They’ve even set the table with Pineapple Street’s Royal Doulton dishes, woven placemats and rustic blue bottle!



    I’m not always a huge fan of window mirrors but this rustic example from Penney & Co makes the grade (and check out our old watering cans and flower pots!).  Striped rugs in many colours are a hallmark of ours and this grey number looks great with the raw wood walls and our little french market tote.

    So thrilling to show all of Canada what great shopping there is in little old Whitby!

  10. East Hampton Cottage

    June 24, 2014 by michaelpenneystyle

    I’m in the mood to escape to a cottage today.

    The perfect relaxed and understated cottage where you can just unwind you know?  I’d happily take this one which just happens to belong to one of my all-time favourite designers, Tom Scheerer in East Hampton.

    Just. Perfect.





    Screen Shot 2014-06-24 at 11.14.14 AM