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  1. Downtown Whitby Shop Late Shop Local 2015 A Success!

    August 23, 2015 by michaelpenneystyle

    Despite a rainy start to the day, the weather turned out wonderfully and you all showed up in droves!  Seriously it was packed in Penney & Company and Sweet Violet as well as other shops in Downtown Whitby this past Thursday night at Shop Late Shop Local.

    A huge thank you for all your support and for joining in with our community as we strive to rebuild our Historic Downtown.  It means so very much.

    Here’s to more events Downtown Whitby and an even greater sense of community!

    Packed House At Penney & Co

    Packed House At Penney & Co

    Flowers Purchased At Mint Floral Co

    Flowers Purchased At Mint Floral Co

    Sara, Violet and me manning the Bake Sale Table on Dundas Street West

    Sara, Violet and me manning the Bake Sale Table on Dundas Street West

  2. Shop Late Shop Local Raffle Prize

    August 19, 2015 by michaelpenneystyle

    On Thursday night at Penney & Co we’ll be taking names for a very exciting Penney-ified prize.

    Yes, simply show up to our Shop Late Shop Local event (Thursday Aug 20th 6-9pm) and add your name to the hat and you could win…a pair of Penney & Company custom cushions!  The retail value is $139.00!  Our Penney & Co cushions are a great addition to any room and the perfect ‘jumping off point’ for your next decorating scheme!


    Oh and one little bit of housekeeping – our Mint Floral Co live demonstration will be at 7 pm (at Mint Floral Co on Dundas Street).  Then,  our Penney & Co Fusion Furniture Paint live demonstration will be at 7:30 (at Penney & Co on Dundas Street).  See you there!

  3. Downtown Whitby Shop Late Shop Local Bake Sale!

    August 18, 2015 by michaelpenneystyle

    Yep, we’re havin’ a BAKE SALE!  If the SALES, LIVE DEMOS, and RAFFLES haven’t sold you, I’ll bet you will be tempted by home baked treats!  Downtown Whitby Shop Late Shop Local is sure to be sinfully delicious!


    If you’ve got a sweet tooth, head down to Historic Downtown Whitby this Thursday evening from 6-9  and get one of everything!  You’ll be supporting downtown in a big way and participating in the community we’re all working so hard to build.  Plus it will be delicious!!





  4. See Mint Floral in Action at Shop Late Shop Local This Thursday Evening!

    August 18, 2015 by michaelpenneystyle

    I know you’ve already heard that we at Penney & Company will be putting on a LIVE Fusion Furniture Paint demo on Thursday, August 20th (6-9pm) at our Shop Late Shop Local event downtown…

    But did you know Laurel Munro of Mint Floral Co will has also been coaxed into providing a LIVE demo of her wonderful floral prowess?  Yes its true!  And usually this sort of lesson from a master comes at a cost, so if you haven’t been persuaded to pencil Downtown Whitby Shop Late Shop Local into your calendar, what are you waiting for?

    Laurel Munro of Mint Floral Co, Downtown Whitby

    Laurel Munro of Mint Floral Co, Downtown Whitby {Lavish & Light Photography)

    Remember there will be store-wide sales, goodies, music, and tons of community spirit as we rebuild our historic downtown.  Don’t miss it!

    mint floral co, downtown whitby

    mint floral co, downtown whitby {Lavish & Light Photography}

    Vintage tumblers with Mint Floral Co mini arrangments

    Vintage tumblers with Mint Floral Co mini arrangements

  5. Downtown Whitby Shop Late Shop Local Coming Soon (Aug 20th)

    August 6, 2015 by michaelpenneystyle

    Don’t forget to plan to come down to our Downtown Whitby Shop Late Shop Local event August 20th from 6-9 pm!

    At Penney & Company the WHOLE STORE will be on sale.  At Sweet Violet the WHOLE STORE will be on sale too!  If you’ve been planning to make some key purchases at the store this is your night!  Don’t miss this opportunity!

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    PLUS, at the Downtown Whitby Shop Late Shop Local event, we will have a LIVE Fusion Furniture Paint Demonstration!  Yes for all of you who have questions and want to see how it’s done, this is your chance!  Come see how easy and fun it is to transform your old junk into beautiful treasures!


    Fusion Furniture Paint is a big part of Penney & Company’s tool kit for transforming your house into a beautiful home that perfectly reflects your style and personality.  Come see what it’s all about on Thursday August 20th from 6-9 pm!  And bring your friends!

    See you then!

  6. Downtown Whitby Shop Late Shop Local 2015

    August 2, 2015 by michaelpenneystyle

    Yes it’s back!  Celebrate summer and rediscover Downtown Whitby at the second annual Shop Late Shop Local event Thursday August 20th!

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    Our beloved downtown core has been through many ups and downs over the years and is struggling to get back on it’s feet and become the dynamic place we all want it to be.

    Change is starting and we need your support to build a strong and vibrant community in the heart of old Whitby so come out Thursday August 20th from 6-9pm.  Up and down Brock and Dundas Streets you’ll find local independent vendors staying open late to welcome you!  There will be sales and prizes, music and goodies and lots of community spirit!

    So mark your calendars and we’ll see you then!

  7. Michael Penney – Marilyn Denis Segment: Farmhouse Style!

    July 27, 2015 by michaelpenneystyle

    Last week I had the pleasure of returning to CTV’s Marilyn Denis Show.

    As usual I had a blast chatting with Marilyn and this time we talked all about farmhouse style, which these days is a huge trend.  People are looking for easy, casual living and the rustic-meets-refined farmhouse look is just the ticket.  Ideal for busy families (because nothing’s too perfect or precious) and just so homey, the farmhouse look is something that’s got me excited – how about you?

    All of the decor you see above is available at both Penney & Company and Sweet Violet in Historic Downtown Whitby so come grab these beautiful finds if you love them like I do!  The gorgeous floral arrangement and ferns are from Mint Floral Co. in Downtown Whitby too – thanks Laurel!

    We also created these fun and rustic farmhouse style graphic signs on barn board using Fusion Mineral Paint and the Fusion Stencil line available at Fusion retailers everywhere!  The end result is rustic and chic and perfect for any home!  Give it a try or pick a finished one up at our shops, Penney & Company and Sweet Violet!

    And now for the whole segment on CTV’s Marilyn Denis Show!

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  8. Just a few updates…

    July 25, 2015 by michaelpenneystyle

    Boy was today a scorcher!  It was so hot and humid in beautiful Downtown Whitby and summer was in full swing.  We’ve got lots of pretty summer finds too at both Sweet Violet and Penney & Co so here’s what’s new in the shops these days…

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    Genuine Tin splatterware luncheon plates, dinner plates, platters, colanders and canisters.  Couldn’t be fresher or summerier!

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    Some new /old painted pieces with that perfect cottage chic flair – this pair of old night stands has lovely carving and storage to boot!  I don’t often come across a pair like this especially with the combination of open legs and storage so I’m sure they’ll not last long!

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    Canadiana lives here with these cute burlap maple leaf accent cushions.  They’re a great addition to a family room, on a deck chair or as a gift when you head to the cottage (only $35).  The buffalo plaid cushion in back is pretty Canadian-chic too don’t you think?

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    Summery bamboo in a rustic white wash – what could be better?  These Chinese chippendale chairs were a steal! I say were because they were snapped up today!  Sold!

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    And don’t forget to check out the summer clearance items – there are lots of stylish pieces and lots of deals!

  9. NEW! At Penney & Company and Sweet Violet

    July 19, 2015 by michaelpenneystyle

    Here are just a few updates from around Penney & Company and Sweet Violet in Downtown Whitby.  We’ve got new (and old) goodies to drool over and lots of projects on the go.  Enjoy!

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    It’s feeling like pure summer at Penney & Co with this painted antique chest of drawers (with my favourite moustache handles), a loose aqua striped runner, reclaimed wood mirror and French market baskets to load up at the farm stand or take to the beach.  And how about that shell wreath?  It’s a great way to spruce up a boring old mirror and a wall of bead board just sets it off don’t you think?

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    Over at Sweet Violet we’ve been planning some big changes.  One of the first steps was constructing a textured backdrop of white washed barn board to set off some of our new finds.  Whaddya think of the results?

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    Still at Sweet Violet we’re loving these vintage-inspired “Green Beans” ceramic jars and they’re even lovelier filled with straw flowers from the Oshawa farmer’s market!

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    One last little summer moment – a red and white gingham bathing suit is just what you need on your walls isn’t it?  Perfect for that cheeky fashion hit at home or for a nostalgic note at the cottage.  Love this piece (at Penney & Co)!

  10. Catriona’s Gelato Cafe Downtown Whitby

    July 9, 2015 by michaelpenneystyle

    Have you been to Catriona’s Gelato Cafe in Historic Downtown Whitby?  Its on Brock Street South just a few paces south of Sweet Violet and its the place for fresh Italian gelato and imported Italian coffees expressos and more!  Their hot sandwiches are a favourite among Penney & Co staff and their fresh baked goodies really hit the spot.  Catriona’s is family owned and run and is part of the Downtown Whitby renewal we’re all so excited about. Just another small local business we all need to patronize and support if we want to see things turn around in our town.

    Recently I surprised the owners of Catriona’s with a surprise ambush makeover!  I’d been threatening them for a while and this week I swooped in with a van load of furniture and accessories to make their cafe interior a little more cozy and welcoming.  Here’s what it looked like yesterday morning…



    Of course I had to do this makeover on a dime so I scoured our local thrift shop and found a pair of comfy velvet wing chairs in a handsome green jewel tone.


    They were just $30 each!  Next I scored this retro buffet with glass sliders for another whopping $30.


    Back at the shop, I decided to pull colours from a pair of oversized feather filled cushions from Sweet Violet.  Their colourful bohemian style would give us a relaxed coffeehouse vibe and incorporate our green chairs and red accents in the rest of the cafe while adding teal and chartreuse to avoid a Christmas look!


    Kathy set to work painting the retro buffet with Fusion Mineral Paint in Seaside from The Penney & Company collection and was done in no time!  She even had time to paint the wing chair legs in Fusion’s Picket Fence to spruce them up and take down the formality.  Both were thoroughly distressed for a casual, rustic look.

    I added vintage canisters full of coffee beans and baking supplies and vintage books to the glass portion of the buffet, orangey-red striped cushions to the green chairs, a sisal mat, some accessories and plants and a big rustic clock!  Ron from Rural Reclaiming in Downtown Whitby kindly provided a vintage accent table with barn board top too!  Et Voila! 


    Now there’s cozy grouping where people can face each other chatting over a good cup of espresso and munching a pastry or two!  The white legs on the chairs really update them and the buffet looks completely refreshed!  The plump cushions set the mood and add softness to the existing futon, don’t you think?



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    Catriona’s Gelato Cafe has such delicious food and a friendly, hard-working staff  and I thought they deserved a little Penney & Co magic!  I also created some cheerful red and white gingham oil cloth table cloths for the bistro tables and added white ceramic mason jars with colourful blooms.

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    You’ll love checking out the rotating gallery of local art at Catriona’s too!  Stop by and check out the ambush makeover and better yet get a cappuccino and slice of something scrumptious (and some gelato on the side)!

    Catriona’s Gelato Cafe

    224 Brock Street South Whitby (Brock and Dunlop) 905 493 1921