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  1. Vote For Penney & Co / Reader’s Choice

    September 18, 2014 by michaelpenneystyle

    We’re thrilled at Penney & Company to be nominated for a Durham Region People’s Choice Award for Home Decor!

    Please take a moment to vote for us here! (select Pickering Ajax News Advertiser)


  2. Whitby Heritage Day This Saturday Sept 20th!

    September 15, 2014 by michaelpenneystyle

    Did you know Whitby has a Heritage Day?  You’d be surprised how many locals don’t seem to know about it!  It’s true this town has a long way to go towards supporting local community events like this one but I know we can do it!  Our little historic downtown is transforming and it’s events like Heritage Day that celebrate our past and community that we need to get behind to make Whitby all it can be.

    Pineapple Street on Brock Street in Downtown Whitby

    Pineapple Street on Brock Street in Downtown Whitby

    We’re so excited to share our new downtown shops – Sweet Violet and Pineapple Street with new visitors this Saturday September 20th.  The downtown core is closed off to traffic and opened up for leisurely Autumn strolling and exploring what’s right under our noses.  There are lots of other great shops to discover too – both new and old!  Have you been to Rural Reclaiming yet?  Or Rawlicious?  There’s Marca and Nice Bistro for lunch and Lafontaine for coffee and pastries in their new cafe!

    Let’s get out and show that we care about our downtown transforming and support the local shop owners who put themselves out there to create a downtown we all want to enjoy!

    Brock Street in Whitby via Whitby Archives

    Brock Street in Whitby via Whitby Archives

    Also, watch our Penney & Company Facebook page for lots of old time Whitby photos and glimpses into our storied past!

    via Whitby Archives

    via Whitby Archives



  3. Fusion Furniture Paint Is Here! Well most of it anyway…

    September 11, 2014 by michaelpenneystyle

    I’m so thrilled to say that a large batch of the exciting new Fusion Furniture Paint has arrived to our Pineapple Street store at 125 Brock Street South in Downtown Whitby!

    Some colours are still being shipped (backordered a bit) so do call the shop to confirm the colour you want is in stock (905 493 8800).  We’re doing our best to get the whole selection into the shop but for those of you who just can’t wait, there’s some for you to try!

    Check it out today!

    To learn more about Fusion, click here.

    Fusion Paints at Pineapple Street

    Fusion Paints at Pineapple Street

  4. Fall Downtown Whitby

    September 11, 2014 by michaelpenneystyle

    While we have lots of lovely fall looks at Penney & Co, don’t forget to take a stroll in Historic Downtown Whitby!  There’s a cool autumn breeze blowing seasonal change down there too!  Pineapple Street and Sweet Violet are full of goodies too!

    So excited to have a charming Main Street here in Whitby!  If you haven’t been in a while you’ve got to check it out!

    Pineapple Street on Brock Street in Downtown Whitby

    Pineapple Street on Brock Street in Downtown Whitby

  5. Fall Looks At Penney & Company

    September 10, 2014 by michaelpenneystyle

    Just had to share some of the exciting new fall looks at Penney & Company.

    As the seasons shift and we start to cozy up our homes, think of Penney & Company for all of the layers and little touches that make your house a home.  So many pretty things to check out in the store soon!


























  6. NEW! At Penney & Co!

    September 9, 2014 by michaelpenneystyle

    Be sure to swing by Penney & Company on this lovely sunny afternoon!

    We’re chock full of new (and old) goodies that will knock your socks off!  Come on and get decorating!

    Vintage and New Finds at Penney & Co

    Vintage and New Finds at Penney & Co

  7. Christie Antique Fall Show

    September 8, 2014 by michaelpenneystyle

    Had a great time at the Christie Antique Show this past weekend.  I was in and out in a flash it seemed just as it was getting crazy busy.  Found some lovely treasures for our own home and some goodies for the stores too!

    Check out more of my Christie adventures on my instagram feed here.


    Screen Shot 2014-09-08 at 8.44.39 AM


    Screen Shot 2014-09-08 at 8.44.52 AM


    Screen Shot 2014-09-08 at 8.45.05 AM

  8. michaelpenneystyle + instagram!

    September 5, 2014 by michaelpenneystyle

    I’ve just joined the wonderful world of Instagram!

    Now I can update more regularly and easily with a snap shot of what I’m up to .  You’ll see what’s inspiring me, what I’m working on and where my decorating adventures take me.  Plus I can share snippets of the wonderful little corner of the world I call home.

    I hope you’ll join michaelpenneystyle on Instagram today!

    Screen Shot 2014-09-05 at 12.01.45 AM


  9. Decorating 101 Class September 18th!

    September 4, 2014 by michaelpenneystyle

    UPDATE:  This class is NOW FULL.  We are still adding to a waiting list so feel free to email if you wish.  We are also planning the next class for October so stay tuned…

    You are invited to a exciting new seminar series!

    Screen Shot 2014-09-03 at 10.16.58 PM

    Please join us for an intimate evening of decorating tips and tricks at our new Downtown Whitby shop, Pineapple Street!  Classes will focus on a specific decorating topic and allow for lively discussion and helpful examples.  We’ll even have goodies and refreshments so sign up soon – space is limited!

    Our first Penney & Co Decorating 101 Class:  

    Mixing Old and New – How To Use What You’ve Got And How To Freshen Things Up!

    Thursday September 18th 2014 at 7:30 pm at our Pineapple Street Store, 125 Brock Street South Whitby

    Cost $25/person

    RSVP: michaelpenney8@gmail.com

    Mixing Old & New by Michael Penney for House & Home Magazine

    Mixing Old & New by Michael Penney for House & Home Magazine

  10. Happy Labour Day and NEW items!

    August 31, 2014 by michaelpenneystyle

    Hope everyone’s having a lovely and relaxing long Labour Day Weekend!

    We’ve just spent a wonderful few hours down by the lake as a family and it was great.  Follow that up with some ice-cream and I’m a happy guy.  You should see Violet every time she takes a bit of ice cream – she clutches herself and says, “Brrrrr!”  It’s just about the cutest thing ever.

    After this long weekend is up and we’re all back in the swing of things, be sure to carve out some time to head to Downtown Whitby where we’ve got lots of beautiful and unique goodies for you at Pineapple Street and Sweet Violet.

    Like these for example…

    thanks to Josie for the lovely photos!

    thanks to Josie for the lovely photos!

    Yes there’s certainly change in the air – why not bring some pretty changes to your home?  Check out what’s new downtown while these items last!