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  1. Fusion Mineral Paint : Penney & Company Collection Launches!

    April 24, 2015 by michaelpenneystyle

    I’m so thrilled, excited and proud to announce that the Penney & Company Collection for Fusion Mineral Paint will launch this Saturday April 25th 2015!

    It’s been a wonderful experience working with Fusion and their amazing line of furniture paints that make it so fun and easy to transform your furniture with colour!  Together we created seven new colours for the line – a mix of soft, vintage-inspired colours and trusty neutrals to help bring warmth and style to your home.



    So get out to your nearest Fusion Mineral Paint retailer (including Penney & Company in Whitby!) and pick up a pint of this amazing product that’s so easy to use, it’s sure to make you smile!  The Fusion Mineral Paint Penney & Company Collection is available this weekend!

    Since I know you’re dying to see these BRAND NEW designer colours, here’s an exclusive sneak peek!















    To find a Fusion Mineral Paint retailer click here.


  2. Gabriella Kiss + Gael Towey = Inspiration

    April 14, 2015 by michaelpenneystyle

    I came across this wonderful video series a while ago created by former Martha Stewart Living bigwig Gael Towey (basically the person behind the whole aesthetic I so adore) and had a wonderful time watching this particular one (on Gabriella Kiss) this morning.

    With Violet perched on my lap engrossed, I couldn’t help but hope that this portrait of a true artist was sinking into her soul a little.

    Gabriella Kiss' Studio

    Gabriella Kiss’ Studio

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    If you’d like to stir your inner creator, watch this Gael Towey video here:

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  3. Penney & Company Re-Opening Saturday April 11th

    April 9, 2015 by michaelpenneystyle

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    That’s right, we’re finally going to re-open Penney & Company in our brand new location at 114 Dundas Street West in Historic Downtown Whitby!  We’re so thrilled about our new space, new pieces, and new location in the heart of Old Whitby that we just can’t contain it any longer!

    Drop by  for the ‘soft launch’ of the NEW Penney & Company in Whitby this SATURDAY APRIL 11th 2015 at 11 am.

    There is parking at the rear of the building accessed from Elm Street (which runs West from Brock Street) as well as street parking and several municipal lots at 50 cents per hour.

    Look for details of a grand opening THIS SPRING as we get ready to kick off an exciting Spring/Summer season in Historic Downtown Whitby!

  4. Setting An Easter Table With Marilyn Denis

    April 3, 2015 by michaelpenneystyle

    With only two days until Easter, here are a few timely tips for how to create a fun and festive table for your family gathering this year!  These ideas are simple, inexpensive and pack a punch.

    Marilyn and I had a blast setting this table together today on CTV’s Marilyn Denis Show.  Try one little idea or all of them and Happy Easter!







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  5. Michael & Marilyn Denis Easter Table

    April 2, 2015 by michaelpenneystyle

    I’m just heading out on the road to 299 Queen Street West in Toronto to rehearse and film a new decorating segment LIVE on CTV’s Marilyn Denis Show.  This time we’re talking fresh spring colours and lots of cheerful Easter table decorating ideas.

    Hope you can tune in today to CTV at 10 am EST or watch on Marilyn.ca afterwards!




  6. Fusion Penney & Company Collection Coming Soon!

    March 24, 2015 by michaelpenneystyle

    I’m so thrilled to officially announce that in the very near future we will debut an exciting new collection of colours for Fusion Mineral Paint!  Fusion is an amazing Canadian family-owned product sold across Canada, the United States, Europe and even Australia and I’m honoured to partner with them to share in my love of colour and painted pieces.


    At a recent Toronto Fusion Mineral Paint training course and retreat, the brand new Penney & Company Collection was unveiled to Fusion merchants and the response was great!  It’s been such an adventure creating and tweaking this deeply personal palette of colours that I hope you will bring into your homes and lives.

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    Look for The Fusion Mineral Paint Penney & Company Collection in stores (including Penney & Company in Whitby) very soon!

    To learn more about the line or Fusion Mineral Paint visit fusionmineralpaint.com today!


  7. NEW At Sweet Violet!

    March 14, 2015 by michaelpenneystyle

    With so many new and exciting items at Sweet Violet in Downtown Whitby you’ll feel spoiled for choice.

    It really is the place to find unique decor, toys and gifts for the little ones in your life.  And its the place to find inspiration for a creative better-than-big-box bedroom that your kids will love and will ignite their imaginations.

    If you haven’t been in a while, be sure to get out in the sunshine and stop in for a peek – you won’t be sorry!

    NEW at Sweet Violet

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    Prices and inventory information available through Sweet Violet at 124 Brock Street Whitby 905 493 7300.  Call today!

  8. Fusion Paint On The Marilyn Denis Show!

    February 24, 2015 by michaelpenneystyle

    Yesterday I hope you caught my latest segment on CTV’s Marilyn Denis Show where Marilyn and I demonstrated how easy it is use Fusion Furniture Paint.  Yes, you can skip much of the prep (including primer) and with a light scrub up, you’re ready to paint and transform granny’s old junk into pure treasure!

    If you did miss the segment, you can watch it here – look to see the dramatic before and after of this tired old piece! And don’t forget Penney & Company carries Fusion!  With Pineapple Street and Penney & Co amalgamating together,  it’s our main Penney & Co location where you’ll find the paint from now on.  So go ahead and get painting!


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  9. Breakfast In Bed On The Marilyn Denis Show

    February 9, 2015 by michaelpenneystyle

    It was another early morning drive from Oshawa to downtown Toronto to CTV’s Marilyn Denis Show where we chatted all about Valentine’s Day, cute DIY’s and I served her breakfast in bed!  Check out the video and see the beautiful Penney & Co and Sweet Violet items on display!

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    Bedding from Sweet Violet and furniture and lighting from Penney & Company in Whitby.




  10. Pineapple Street Store Available

    February 3, 2015 by michaelpenneystyle

    Not that I want this to come across as a classified ad but I do have a soft spot for 125 Brock Street South in Downtown Whitby.

    It’s such a charming little spot with its historic exposed brick and high ceilings.  The little display windows and cute facade.  Ahh!  I’ll be sad to have to move Pineapple Street to the bigger location.  So you see, I’d love to see it go to a good new owner and that is why I’ll post this here.


    If you or someone you know is sitting on the fence, wondering about becoming a small business owner or relocating from a home-based business to a real store front, please do consider this spot.  A lot of the work has been done (mostly exposing the brick!) and it wouldn’t take much to make it yours.

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    Downtown Whitby has so much potential and exciting things are happening!

    In the 3 years I’ve had my business I’ve seen a huge change in the area and felt lots of local support from customers who appreciate unique independent shops and want to escape the malls and plazas that make up this town.  If we work together, we will see a big change happen in the area and Historic Downtown Whitby will become all it can be!

    If you’re interested in talking numbers or just want to ask some basic questions about how it all works, feel free to drop me a line at michaelpenney8@gmail.com

    Go on, make your dream a reality!