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  1. Happy Tuesday!

    April 22, 2014 by michaelpenneystyle

    Hoping everyone had a really nice and invigorating long Easter weekend!

    I know I did!  It may have been broken up by work, but our little threesome had several full days together to just enjoy each other’s company, do a few outdoor chores and soak in the springtime loveliness.

    In honour of Easter, Spring and rebirth, enjoy this gorgeous shot of araucana eggs and some rooms with similar hues.  One more traditional and one that’s fresh and cozy.  Happy Tuesday!

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    photos via this blog.

  2. Fresh Cupcakes and Flowers At Pineapple Street!

    April 17, 2014 by michaelpenneystyle

    I don’t know about you but I’m looking forward to this Easter long weekend!

    It will include plenty of time with family and friends and plenty of delicious food too!  Speaking of which, be sure to stop by Pineapple Street today for the freshest, yummiest cupcakes anywhere!

    We’ve also got a new delivery of fresh spring flowers too (perfect for your Easter table).  Come on downtown and enjoy the sunshine!

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  3. Featured in Canadian Living Magazine!

    April 16, 2014 by michaelpenneystyle

    Just wanted to say a special thank you to Canadian Living Magazine for including me in their decorating expert panel!

    Pick up the April issue for the ultimate colour guide with tips and tricks for using and living with colour.  It’s a great feature!


  4. Spring Fresh

    April 14, 2014 by michaelpenneystyle

    What a lovely Spring morning!

    I couldn’t help but open the kitchen window to let in some fresh Spring air and to hear the birds chirping.  The scent from this bouquet of stocks (from my new Pineapple Street shop!) is intoxicating and all the more lovely in this vintage milk glass vase.

    Hope your day is Spring fresh too!

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  5. Introducing Sweet Violet, Bed Bath & Baby

    April 11, 2014 by michaelpenneystyle

    Now that you’ve seen Pineapple Street inside and out, here’s a tour of Sweet Violet – located directly across the street!  It definitely makes it worth the trip downtown and let me tell you that there are other shops popping and perking up around downtown too.  I think this is the start of something great.

    Sweet Violet isn’t (as some people have wondered) just kids and baby items.  Its roughly 1/3 bedding, 1/3 bath items and 1/3 baby.  So even if you don’t have a little one in your life, there’s still more than half the shop to peruse.

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    Sweet Violet was born out of  frustration with fining beautiful bed linens at reasonable prices in the area.  The department stores are either a snooze fest of beige or loud and brash prints that don’t make for a very elegant bedroom.  I wanted to offer classic and beautiful bedding that can be mixed and matched to create your own signature collection.

    There are simple basics – like a great white box pleated bed skirt, sheets and towels – along with specialty items like robin’s egg printed shams and unique vintage-inspired quilts, French soaps and sea sponges.

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    Then there’s the spool style or Jenny Lind crib!  This is exactly what Sara and I were after for our daughter’s nursery and couldn’t find!  We were able to track down a company who makes new Jenny Lind cribs in classic white and brought them in.  They’re timeless, charming and best of all affordable!  They’re only  $325 which is much less than I see at baby boutiques out there or Restoration Hardware/Pottery Barn and even akin to prices you’ll find at places like Sears.

    Sweet Violet and the famous Jenny Lind Crib!

    Some people are a little confused about these cribs because they’ve heard they were recalled in Canada.  To be clear, the Jenny Lind crib is a style not a brand.  There are other brands like Da Vinci that have made Jenny Lind style cribs, some with drop-sides, that have been recalled.  The Sweet Violet Jenny Lind crib is not from one of these brands and meets all Canadian safety requirements.  It is not a drop sided crib and is brand-spankin-new (i.e. not an antique death-trap!).

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    Besides the cribs there are beautiful customizable gliders that are clean lined and elegant (with ottomans available too) or comfy arm chairs to curl up in with a good story book/novel.  We’ve got the cutest stuffed animals around and some hot air balloons and mobiles you won’t find anywhere.

    So all in all, Sweet Violet is a pretty magical place and you need to visit soon!

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  6. Jewels for MS Event A HUGE Success!

    April 10, 2014 by michaelpenneystyle

    Thank you to everyone who came out to Penney & Company tonight to support Jewels for MS.  Stella & Dot jewelry and apparel were flying off the shelves and the Arbonne skin care was doing gangbusters!

    Thank you to everyone for supporting this wonderful cause and being part of our extended family.  It means so much!












  7. Don’t Forget Jewels for MS at Penney & Co Tomorrow Night!

    April 8, 2014 by michaelpenneystyle

    Just a reminder that Penney & Company is thrilled to be hosting the 2nd annual Jewels for MS event at the store tomorrow night from 7-9pm.

    Please drop by when you have a moment to support our local MS society and to have fun shopping for gorgeous statement jewelry from Stella & Dot and Swiss beauty and baby line Arbonne (you know you want to try it!).

    It’s going to be a wonderful night – come out and join our community!






  8. Introducing Pineapple Street – Decor Flowers Gifts

    April 7, 2014 by michaelpenneystyle

    Thank you to everyone who made it out the Grand Opening this past weekend of Pineapple Street and Sweet Violet in Downtown Whitby.  This has been a very late spring and it even snowed a little in the morning but soon the sun came out and so did all of you!

    We were run off our feet at Pineapple Street, Sweet Violet and Penney & Company!  I am so grateful to each of you for your support and enthusiasm and I hope that what we’ve begun just continues to grow and bloom into a thriving, culture-filled downtown.  A place where we all want to be and brings pride to our town.

    Thank you again and now here’s a tour of Pineapple Street for those of you have yet to make it out.

    Judging from the constant line ups at the shop on Saturday, it seems Pineapple Street has something for everyone (hungry husbands included since we carry delicious gourmet foods like killer bbq sauces).

    So here it is everybody!


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  9. Grand Opening TOMORROW! Pineapple Street & Sweet Violet!

    April 4, 2014 by michaelpenneystyle

    Well I think it goes without saying that I don’t have much time to blog today.

    I mean we’re only simultaneously opening TWO new stores tomorrow morning!

    But I want to tempt you out to see them if you’re sitting on the fence…so here are a couple sneak peeks

    Pineapple Street in progress

    Pineapple Street in progress

    Pineapple Street in progress

    Pineapple Street in progress

    Sweet Violet in progress

    Sweet Violet in progress

    And here’s our chief box opener and organizational expert lending a hand at Daddy’s new store…I think she’s pretty into it…

    Violet examining some rather beautiful napkins...

    Violet examining some rather beautiful napkins…




  10. Don’t Forget – Pineapple Street & Sweet Violet Open This Weekend!

    April 3, 2014 by michaelpenneystyle

    Just a quick reminder as we head towards the weekend to make us part of your Saturday plans!

    Spring is finally arriving and I’d like to invite you to visit Historic Downtown Whitby to stop by the Grand Openings of both Sweet Violet (bed, bath & baby) and Pineapple Street (decor, flowers & gifts)!

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    My to-do list is as long as your arm and I’ve still got lots to primp and prepare for your visit. So if you’ll excuse me...

    See you there!  Saturday morning – 125 &  124 Brock Street South Whitby – 11 am-5pm!