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  1. Fall and Halloween Decor In Store Now

    September 30, 2015 by michaelpenneystyle

    In addition to the other fall wreaths, runners and pillows you’ve been seeing on the Penney & Company Facebook page and Instagram, here are some more Fall and Halloween goodies, sure to get you in the mood for this crisp new season.  Quantities are limited so pop in for a visit soon!


    These paper pumpkins are an understated and imaginative take on the season.  They look great mixed with real gourds and pumpkins including the tiny ones from the grocery store.  Cluster them together on a mantle or the centre of a table.


    These chunky glass votive holders in the shape of spooky skulls are a sophisticated take on Halloween and the skull and cross bones place cards and match boxes are just plain fun.  Use the place cards on the centre of each plate at a Halloween dinner party or use to label goodies on your buffet table.


    Graphic spiders with a black glittery finish look great hung in your front window or in the centre of a pretty mirror and these metal candle holders have a real Sleepy Hollow feel don’t you think?  Boo!


  2. Penney & Company Cozies Up For Fall on The Marilyn Denis Show

    September 24, 2015 by michaelpenneystyle

    Today marked another exciting day for Penney & Company as we were featured on CTV’s Marilyn Denis Show live coast to coast.  It’s such an honour to be part of the Marilyn team and she is honestly such a genuine and gracious host and friend.

    Today we spruced up a living room for Fall with cozy colours and textures with a bit of a Ralph Lauren, Navajo spin that’s timeless yet so ‘on trend’.  Hope you enjoy!

    Screen Shot 2015-09-24 at 7.44.52 PM

    Of course the coffee table, lamps, pillows and accessories are all available at Penney & Company now, so hurry in!

  3. Come To Whitby Heritage Day 2015!

    September 15, 2015 by michaelpenneystyle

    In case you hadn’t noticed, things are changing around Historic Downtown Whitby.  With the addition of new stylish shops and services like Mint Floral Co, Kake Kreations (Cakes and tea room), Marca Italian, Rural Reclaiming, KnitteraryB&A Vintage and more, its starting to look up in our community core.

    But as much as things are moving forward, somethings haven’t changed.  Things like the rich history we have right under our noses in Whitby!  With so many beautiful 19th Century buildings, historic streets and character homes, Whitby has a lot to cherish and celebrate.  This year, why not participate in your community and enjoy all it has to offer?  Events like Heritage Day only happen when people like us take the time to show up.  If we stay at home leaving it to others to support…well you do the math!  

    Start the season off right by coming to Historic Downtown Whitby and celebrating Heritage Day 2015!  Every year there are delicious treats and snacks to munch on, petting zoo animals, face painting, live music and lots of harvest cheer.  But this year we’ve got some extra special happenings to appeal to just about everyone so take a gander…

    Whitby Heritage Day 2015 – Saturday September 19th

    Fall Table Decor and Centrepiece Magic at Mint Floral Co – 108 Dundas Street West Whitby

    (See Laurel Munro work her magic on an Autumn harvest table with her signature flair!)



    Creating the look of timeless antiques using paint at Penney & Co – 114 Dundas Street West Whitby

    (I will be showing you how easy it is to transform a run-of-the-mill piece into a timeworn treasure using paint!)


    Screen Shot 2015-09-15 at 5.40.34 PM

    Enjoying Vintage Treasures at Penney & Co – 114 Dundas Street West Whitby

    (Come check out my personal collections of vintage and antique treasures from my home and see why I love them!)


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    Vintage Fashions From The Past at Lafontaine – 100 Brock Street South Whitby

    (See what we were wearing in Whitby in a bygone era with mannequins decked out in vintage fashions that will knock your socks off!)

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    Cozy Quilts as Pretty as a Picture at Frame By Design – 116 Brock Street South Whitby

    (Come marvel at the artistry and workmanship in this amazing quilt collection from the hand of a local Whitby prize-winning quilter)

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    Knit Your Heart Out at Knitterary  – 124 Dundas Street West Whitby

    (Come see live demonstrations of knitting and crafting with textiles just in time for sweater season!)



    There will also be live music on stage at the Four Corners (Brock & Dundas) from Whitby School Of Music students and stars of tomorrow!  Plus goodies, sales, prizes and more!  So head down to Historic Downtown Whitby this Saturday Sept 19th bright and early and take part in the fun, community and culture right here at home!

  4. Whitby Heritage Day Coming Up

    September 12, 2015 by michaelpenneystyle

    Happy Weekend everyone!

    Don’t forget that Whitby Heritage Day is coming up, next Saturday Sept 19th in Downtown Whitby!  There’s lots of family fun from barnyard animals to face painting and tons of yummy treats!  It’s also a wonderful chance to stroll Historic Downtown Whitby (Brock Street will be closed to traffic for pedestrians!) and see the amazing changes that are happening in this community district.  There are new shops like Mint Floral Co, the new Penney & Co location, Kake Kreations and Marca On Main to name a few!  If you haven’t stopped by yet, here’s your chance!

    Celebrate Whitby’s Heritage, the Downtown Renewal and the changing seasons and join in with your local community – you won’t be sorry!



  5. Sweet Violet – Not Just For Baby!

    September 8, 2015 by michaelpenneystyle

    If you haven’t been to Sweet Violet in Downtown Whitby lately, you’ll need to get reacquainted.

    With a more condensed baby section, Sweet Violet now has a whole new selection of farmhouse fresh furniture, decor and gifts!  Nowadays you’ll find tons of interesting pieces both old and new including sofas and chairs, dining sets, lighting, accessories and unique rustic finds.  You’ll find a more neutral, more organic palette of linen, grey and lots of distressed white.  We’ve got industrial touches and our gorgeous signature cushions.  And of course we’ve still got the coveted white Jennylind crib and goodies for your little babe.

    So take a look at some of these recent photos of Sweet Violet in Downtown Whitby and be sure to come take a fresh look!













  6. Downtown Whitby Shop Late Shop Local 2015 A Success!

    August 23, 2015 by michaelpenneystyle

    Despite a rainy start to the day, the weather turned out wonderfully and you all showed up in droves!  Seriously it was packed in Penney & Company and Sweet Violet as well as other shops in Downtown Whitby this past Thursday night at Shop Late Shop Local.

    A huge thank you for all your support and for joining in with our community as we strive to rebuild our Historic Downtown.  It means so very much.

    Here’s to more events Downtown Whitby and an even greater sense of community!

    Packed House At Penney & Co

    Packed House At Penney & Co

    Flowers Purchased At Mint Floral Co

    Flowers Purchased At Mint Floral Co

    Sara, Violet and me manning the Bake Sale Table on Dundas Street West

    Sara, Violet and me manning the Bake Sale Table on Dundas Street West

  7. Shop Late Shop Local Raffle Prize

    August 19, 2015 by michaelpenneystyle

    On Thursday night at Penney & Co we’ll be taking names for a very exciting Penney-ified prize.

    Yes, simply show up to our Shop Late Shop Local event (Thursday Aug 20th 6-9pm) and add your name to the hat and you could win…a pair of Penney & Company custom cushions!  The retail value is $139.00!  Our Penney & Co cushions are a great addition to any room and the perfect ‘jumping off point’ for your next decorating scheme!


    Oh and one little bit of housekeeping – our Mint Floral Co live demonstration will be at 7 pm (at Mint Floral Co on Dundas Street).  Then,  our Penney & Co Fusion Furniture Paint live demonstration will be at 7:30 (at Penney & Co on Dundas Street).  See you there!

  8. Downtown Whitby Shop Late Shop Local Bake Sale!

    August 18, 2015 by michaelpenneystyle

    Yep, we’re havin’ a BAKE SALE!  If the SALES, LIVE DEMOS, and RAFFLES haven’t sold you, I’ll bet you will be tempted by home baked treats!  Downtown Whitby Shop Late Shop Local is sure to be sinfully delicious!


    If you’ve got a sweet tooth, head down to Historic Downtown Whitby this Thursday evening from 6-9  and get one of everything!  You’ll be supporting downtown in a big way and participating in the community we’re all working so hard to build.  Plus it will be delicious!!





  9. See Mint Floral in Action at Shop Late Shop Local This Thursday Evening!

    August 18, 2015 by michaelpenneystyle

    I know you’ve already heard that we at Penney & Company will be putting on a LIVE Fusion Furniture Paint demo on Thursday, August 20th (6-9pm) at our Shop Late Shop Local event downtown…

    But did you know Laurel Munro of Mint Floral Co will has also been coaxed into providing a LIVE demo of her wonderful floral prowess?  Yes its true!  And usually this sort of lesson from a master comes at a cost, so if you haven’t been persuaded to pencil Downtown Whitby Shop Late Shop Local into your calendar, what are you waiting for?

    Laurel Munro of Mint Floral Co, Downtown Whitby

    Laurel Munro of Mint Floral Co, Downtown Whitby {Lavish & Light Photography)

    Remember there will be store-wide sales, goodies, music, and tons of community spirit as we rebuild our historic downtown.  Don’t miss it!

    mint floral co, downtown whitby

    mint floral co, downtown whitby {Lavish & Light Photography}

    Vintage tumblers with Mint Floral Co mini arrangments

    Vintage tumblers with Mint Floral Co mini arrangements

  10. Downtown Whitby Shop Late Shop Local Coming Soon (Aug 20th)

    August 6, 2015 by michaelpenneystyle

    Don’t forget to plan to come down to our Downtown Whitby Shop Late Shop Local event August 20th from 6-9 pm!

    At Penney & Company the WHOLE STORE will be on sale.  At Sweet Violet the WHOLE STORE will be on sale too!  If you’ve been planning to make some key purchases at the store this is your night!  Don’t miss this opportunity!

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    PLUS, at the Downtown Whitby Shop Late Shop Local event, we will have a LIVE Fusion Furniture Paint Demonstration!  Yes for all of you who have questions and want to see how it’s done, this is your chance!  Come see how easy and fun it is to transform your old junk into beautiful treasures!


    Fusion Furniture Paint is a big part of Penney & Company’s tool kit for transforming your house into a beautiful home that perfectly reflects your style and personality.  Come see what it’s all about on Thursday August 20th from 6-9 pm!  And bring your friends!

    See you then!