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  1. Jenny Lind Cribs Now In Stock Canada!

    September 27, 2014 by michaelpenneystyle

    After selling out after our big feature in Canadian House & Home Magazine, I’m pleased to say we’re fully stocked with white Jenny Lind cribs at our store Sweet Violet in Whitby Ontario (905 493 7300).

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    Personally I love the Jenny Lind style cribs for their sweet, uncomplicated vintage design.  None of this heavy, over-done stuff – just simple honest design that works so well with soft muted colours and vintage accents.

    Shop with us a Sweet Violet and you’ll find all of the cozy, cuddly and unique accents to finish of the space, plus design advice and expertise.  We have adorable Pehr crib sheets, blankets and bedskirts, adorable mobiles, cozy striped area rugs and vintage dressers and pictures to complete the look!

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    If you want a timeless and charming nursery, go for the Jenny Lind crib available at Sweet Violet.  You’ll love it, I promise!

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    And for a limited time, I’m pleased to announce a special Sweet Violet nursery package!  Buy our Jenny Lind Crib and get 25% off a made-to-order Sweet Violet nursery chair!  We have gliders, armchairs and ottomans available in any fabric you like.  They’re all Canadian made just for you and will have you cuddling with your little one in comfort and style.  So hurry in for a Sweet Violet Jenny Lind crib and nursery chair today! 905 493 7300 for more info.

    Sweet Violet Glider in our Whitby Store!

    Sweet Violet Glider in our Whitby Store!

    For those of you who despaired that the Jenny Lind crib was not available in Canada, take heart!  This crib is the all new(2014), re-designed and Canadian-standards-approved Jenny Lind crib made by Da Vinci.  Feel free to look them up for more info or contact the manufacturer here.

     


  2. October Penney & Co Decorating Class: Accessorizing!

    September 24, 2014 by michaelpenneystyle

    Update:  This Class Is Now FULL!  Thank you for registering so swiftly!  We’ll have a waiting list in case anyone can’t make it and please keep your eyes on this blog, Facebook and our stores for info on November’s class.  

    You are invited to Penney & Company’s second Decorating 101 Class!

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    Due to popular demand, we’ll focus on the elusive art of accessorizing!  Many people are confident about how to pick paint colours and set up their furniture but feel stumped when it comes to the finishing touches.  Creating a space that feels finished and ‘pulled together’ is all about accessorizing and styling like the pros!  After styling my fair share of designer homes for magazines and TV shows, I’ve learned a thing or two and would love to share my secrets with you on this special night.

    Design by Steven Gambrel

    Design by Steven Gambrel

    Penney & Company Decorating 101: Accessorizing

    Location: Pineapple Street 125 Brock Street South, Downtown Whitby

    Cost: $25

    Date: October 16th 2014 from 7:30-9pm

    RSVP: michaelpenney8@gmail.com to secure your spot.

    Design by Steven Gambrel

    Design by Steven Gambrel

    See you soon!

     


  3. Thank You Learner Observer!

    September 24, 2014 by michaelpenneystyle

    Do you know about The Learner Observer blog?  It’s a wonderful decor and DIY blog penned by the equally wonderful teacher-by-day / DIYer-by-night Thalita Murray!  It’s full of wonderful projects, tips and tricks so if you haven’t stopped by yet, do so now!  You can find The Learner Observer here.

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    via the learner observer

    via the learner observer

    via the learner observer

    via the learner observer

    Thalita was kind enough to attend Penney & Co’s first ever Decorating 101 Class last week at Pineapple Street and offers a fun recap with photos here.  Check it out and thank you so much Learner Observer!

     


  4. Whitby Heritage Day 2014 A Huge Success!

    September 20, 2014 by michaelpenneystyle

    Thanks so much to each and every person who made it down to Whitby Heritage Day 2014 – it was a huge success!

    This year the streets of Old Downtown Whitby were crammed with all kinds of people of every age exploring and celebrating our town’s heritage.

    And to those of you unable to make it, be sure to add Heritage Day to your calendar for next year – it gets better and better!

    Whitby Heritage Day 2014

    Whitby Heritage Day 2014

     

    Whitby Heritage Day 2014

    Whitby Heritage Day 2014

     

    Whitby Heritage Day 2014

    Whitby Heritage Day 2014

    Whitby Heritage Day 2014

    Whitby Heritage Day 2014


  5. Don’t Forget It’s Whitby Heritage Day Today!

    September 20, 2014 by michaelpenneystyle

    There’s a buzz about Historic Downtown Whitby this morning – people are setting up for Heritage Day and ready for the crowds!

    It feels like a crisp Autumn morning and the seasons are changing.  It’s the perfect day to get to know your community better and savour all it has to offer.  There’s so much rich history and heritage in Downtown Whitby  - why not come explore?

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    This is where Lafontaine used to be an where Sinful Inflictions is today!

     

     

    And this is Maison Blanc Spa!

    And this is Maison Blanc Spa!

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    I believe the one with the striped awning is our Pineapple Street Store!

    I believe the one with the striped awning is our Pineapple Street Store!

    At Pineapple Street we’ve got lots of Fall goodies and decorations to warm up your home for the chillier months…

    Fall Goodies at Pineapple Street

    Fall Goodies at Pineapple Street

    More delicious goodies at Pineapple Street - local jams, jellies and syrups!

    More delicious goodies at Pineapple Street – local jams, jellies and syrups!

    …and Sweet Violet is packed with beautiful cozy bedding and handmade gifts for little ones!  Stop in and say hello!

    Sweet Violet is full of darling treasures!

    Sweet Violet is full of darling treasures!

    Happy Whitby Heritage Day everyone!


  6. Vote For Penney & Co / Reader’s Choice

    September 18, 2014 by michaelpenneystyle

    We’re thrilled at Penney & Company to be nominated for a Durham Region People’s Choice Award for Home Decor!

    Please take a moment to vote for us here! (select Pickering Ajax News Advertiser)

    ClientNomPoster


  7. Whitby Heritage Day This Saturday Sept 20th!

    September 15, 2014 by michaelpenneystyle

    Did you know Whitby has a Heritage Day?  You’d be surprised how many locals don’t seem to know about it!  It’s true this town has a long way to go towards supporting local community events like this one but I know we can do it!  Our little historic downtown is transforming and it’s events like Heritage Day that celebrate our past and community that we need to get behind to make Whitby all it can be.

    Pineapple Street on Brock Street in Downtown Whitby

    Pineapple Street on Brock Street in Downtown Whitby

    We’re so excited to share our new downtown shops – Sweet Violet and Pineapple Street with new visitors this Saturday September 20th.  The downtown core is closed off to traffic and opened up for leisurely Autumn strolling and exploring what’s right under our noses.  There are lots of other great shops to discover too – both new and old!  Have you been to Rural Reclaiming yet?  Or Rawlicious?  There’s Marca and Nice Bistro for lunch and Lafontaine for coffee and pastries in their new cafe!

    Let’s get out and show that we care about our downtown transforming and support the local shop owners who put themselves out there to create a downtown we all want to enjoy!

    Brock Street in Whitby via Whitby Archives

    Brock Street in Whitby via Whitby Archives

    Also, watch our Penney & Company Facebook page for lots of old time Whitby photos and glimpses into our storied past!

    via Whitby Archives

    via Whitby Archives

     

     


  8. Fusion Furniture Paint Is Here! Well most of it anyway…

    September 11, 2014 by michaelpenneystyle

    I’m so thrilled to say that a large batch of the exciting new Fusion Furniture Paint has arrived to our Pineapple Street store at 125 Brock Street South in Downtown Whitby!

    Some colours are still being shipped (backordered a bit) so do call the shop to confirm the colour you want is in stock (905 493 8800).  We’re doing our best to get the whole selection into the shop but for those of you who just can’t wait, there’s some for you to try!

    Check it out today!

    To learn more about Fusion, click here.

    Fusion Paints at Pineapple Street

    Fusion Paints at Pineapple Street


  9. Fall Downtown Whitby

    September 11, 2014 by michaelpenneystyle

    While we have lots of lovely fall looks at Penney & Co, don’t forget to take a stroll in Historic Downtown Whitby!  There’s a cool autumn breeze blowing seasonal change down there too!  Pineapple Street and Sweet Violet are full of goodies too!

    So excited to have a charming Main Street here in Whitby!  If you haven’t been in a while you’ve got to check it out!

    Pineapple Street on Brock Street in Downtown Whitby

    Pineapple Street on Brock Street in Downtown Whitby


  10. Fall Looks At Penney & Company

    September 10, 2014 by michaelpenneystyle

    Just had to share some of the exciting new fall looks at Penney & Company.

    As the seasons shift and we start to cozy up our homes, think of Penney & Company for all of the layers and little touches that make your house a home.  So many pretty things to check out in the store soon!

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