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  1. Fusion Mineral Paint : Penney & Company Collection Launches!

    April 24, 2015 by michaelpenneystyle

    I’m so thrilled, excited and proud to announce that the Penney & Company Collection for Fusion Mineral Paint will launch this Saturday April 25th 2015!

    It’s been a wonderful experience working with Fusion and their amazing line of furniture paints that make it so fun and easy to transform your furniture with colour!  Together we created seven new colours for the line – a mix of soft, vintage-inspired colours and trusty neutrals to help bring warmth and style to your home.



    So get out to your nearest Fusion Mineral Paint retailer (including Penney & Company in Whitby!) and pick up a pint of this amazing product that’s so easy to use, it’s sure to make you smile!  The Fusion Mineral Paint Penney & Company Collection is available this weekend!

    Since I know you’re dying to see these BRAND NEW designer colours, here’s an exclusive sneak peek!















    To find a Fusion Mineral Paint retailer click here.


  2. Join us for Jewels for MS on Tuesday, April 28!

    April 17, 2015 by michaelpenneystyle


    Hope to see you there!

  3. Gabriella Kiss + Gael Towey = Inspiration

    April 14, 2015 by michaelpenneystyle

    I came across this wonderful video series a while ago created by former Martha Stewart Living bigwig Gael Towey (basically the person behind the whole aesthetic I so adore) and had a wonderful time watching this particular one (on Gabriella Kiss) this morning.

    With Violet perched on my lap engrossed, I couldn’t help but hope that this portrait of a true artist was sinking into her soul a little.

    Gabriella Kiss' Studio

    Gabriella Kiss’ Studio

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    Gabriella Kiss

    If you’d like to stir your inner creator, watch this Gael Towey video here:

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  4. Penney & Company Re-Opening Saturday April 11th

    April 9, 2015 by michaelpenneystyle

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    That’s right, we’re finally going to re-open Penney & Company in our brand new location at 114 Dundas Street West in Historic Downtown Whitby!  We’re so thrilled about our new space, new pieces, and new location in the heart of Old Whitby that we just can’t contain it any longer!

    Drop by  for the ‘soft launch’ of the NEW Penney & Company in Whitby this SATURDAY APRIL 11th 2015 at 11 am.

    There is parking at the rear of the building accessed from Elm Street (which runs West from Brock Street) as well as street parking and several municipal lots at 50 cents per hour.

    Look for details of a grand opening THIS SPRING as we get ready to kick off an exciting Spring/Summer season in Historic Downtown Whitby!

  5. Setting An Easter Table With Marilyn Denis

    April 3, 2015 by michaelpenneystyle

    With only two days until Easter, here are a few timely tips for how to create a fun and festive table for your family gathering this year!  These ideas are simple, inexpensive and pack a punch.

    Marilyn and I had a blast setting this table together today on CTV’s Marilyn Denis Show.  Try one little idea or all of them and Happy Easter!







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  6. Michael & Marilyn Denis Easter Table

    April 2, 2015 by michaelpenneystyle

    I’m just heading out on the road to 299 Queen Street West in Toronto to rehearse and film a new decorating segment LIVE on CTV’s Marilyn Denis Show.  This time we’re talking fresh spring colours and lots of cheerful Easter table decorating ideas.

    Hope you can tune in today to CTV at 10 am EST or watch on Marilyn.ca afterwards!




  7. Fusion Penney & Company Collection Coming Soon!

    March 24, 2015 by michaelpenneystyle

    I’m so thrilled to officially announce that in the very near future we will debut an exciting new collection of colours for Fusion Mineral Paint!  Fusion is an amazing Canadian family-owned product sold across Canada, the United States, Europe and even Australia and I’m honoured to partner with them to share in my love of colour and painted pieces.


    At a recent Toronto Fusion Mineral Paint training course and retreat, the brand new Penney & Company Collection was unveiled to Fusion merchants and the response was great!  It’s been such an adventure creating and tweaking this deeply personal palette of colours that I hope you will bring into your homes and lives.

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    Look for The Fusion Mineral Paint Penney & Company Collection in stores (including Penney & Company in Whitby) very soon!

    To learn more about the line or Fusion Mineral Paint visit fusionmineralpaint.com today!


  8. Penney & Co. is moving!

    March 17, 2015 by michaelpenneystyle

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    Penney & Co. will be officially closed as of Wednesday, March 18, so we can continue to move and prep for the opening of our new location. We are working hard to have the new Penney & Co., located at 114 Dundas Street West in Whitby, ready to shop by early April. For pertinent inquires, please email Michael Penney at michaelpenney8@gmail.com.

    We sincerely thank you for your patience, we can’t wait for you to see the new and improved store!

  9. NEW At Sweet Violet!

    March 14, 2015 by michaelpenneystyle

    With so many new and exciting items at Sweet Violet in Downtown Whitby you’ll feel spoiled for choice.

    It really is the place to find unique decor, toys and gifts for the little ones in your life.  And its the place to find inspiration for a creative better-than-big-box bedroom that your kids will love and will ignite their imaginations.

    If you haven’t been in a while, be sure to get out in the sunshine and stop in for a peek – you won’t be sorry!

    NEW at Sweet Violet

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    Prices and inventory information available through Sweet Violet at 124 Brock Street Whitby 905 493 7300.  Call today!

  10. Is it Spring yet?

    March 4, 2015 by michaelpenneystyle

    There still might be snow on the ground, but Spring has definitely sprung at Penney & Co. From bunny figurines, to pastel candle sticks, and adorable little chicks, we have you covered for Easter and Spring festivities alike!


    Bunny salt and pepper shakers, $7/set.


    Decorative chicks, $4 each.


    Egg cups, $6 each; Pink candle sticks, $2.50 each; Clear candle stick holders, $10 each; Rabbit figurine, $9 each.


    Vintage English China, $36/set; Rattan placemats, $8 each.

    Visit Penney & Co. at 303 Mary Street East in Whitby, or give us a call at 905-493-7300.